Yesterday at lunch, I conflated marriage with motion design. What began as a discussion on lack of commitment while dating concluded as a lesson in the importance of contentment when choosing a mate or motion concept.
Lack of commitment in a relationship can be devastating for everyone involved. That apprehension often stems from a fear of missing out on the unknown superior. I think there might be someone prettier, funnier, more compatible, more easy-going, whatever – so I delay in order to save myself from the regret that might come.
Likewise, when concepting a motion piece (and to a greater degree at every stage of production) we avoid decisions and remain adamantly noncommittal for fear of missing out on a better option. What if there’s a more impressive, fresher, more impactful concept that I’m overlooking? I might regret my concept once I find it!
The truth is, though, that regret is certain to come. There is someone prettier, funnier, etc. There are always better concepts out there.
But, that’s really not the point.
The point is you’ll never be married unless you choose someone. You’ll never finish a motion piece if you waffle perpetually.
The concept you arrive at when planning is a result of who you are as a designer/team at that moment. That’s where I believe it is essential to find contentment in design – confident that it’s the best solution I came up with using the resources I had. Did you fail to use your time wisely? Did you neglect resources you knew could open new lines of thinking? Then you have reason for regret. Even so, providentially you have arrived at that solution, and if you ever want to finish you’d better get cracking.
In the end, seeking out Mrs. Right Concept isn’t helpful. You can only see her in hindsight. Instead, look for concepts that fit the Director’s brief, and concepts that you’re excited and passionate about. Then get to work loving her, and never look back.